To Be Kissed by Goats and Bumblebees

a re-intro, of sorts

Goats at sunrise.

When I certified as a women’s health and nutrition coach (believe it or not) a few years ago, I had marketing training in how to set myself apart, stand out from the crowd in a saturated health and wellness industry, how to make a name. It mostly all came down to refining and targeting my niche, the tighter the niche the bigger the success, the mantra goes. “Women’s health” is much too broad, is it menarche or menopause? PMS? Fertility or childbirth? Businesswomen wearing suits or stay home moms wearing babies? Narrow it down, tighter, tighter! We spent many hours, us student coaches, refining and defining our “target audience”, profiling our “ideal client”. Any marketing pro in any sector will tell you the same: find your niche, narrow it down, hone in and target your “ideal” client/customer/buyer/reader.

It never felt right to me. I couldn’t imagine who my “ideal client” was, nor narrow my broad and open curiosity to a single line of specialty. To trade breadth and w…